Hybrid Intelligent Agent-Based Internal Analysis Architecture for CRM Strategy Planning

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Mosahar Tarimoradi 1,* M. H. Fazel Zarandi 2 I. B. Turksen 3

1. Department of Industrial Engineering, Amirkabir University of Technology P.O. Box 15875-4413, Tehran, Iran

2. Department of Industrial Engineering, Amirkabir University of Technology, Tehran, Iran

3. Department of Mechanical and Industrial Engineering, University of Toronto, Toronto, Ontario, Canada, M5S2H8

* Corresponding author.

DOI: https://doi.org/10.5815/ijisa.2014.06.01

Received: 27 Aug. 2013 / Revised: 20 Dec. 2013 / Accepted: 11 Jan. 2014 / Published: 8 May 2014

Index Terms

Intelligent Agent, Customer Relationship Management, Internal Analysis, Competitive Advantage, Core Competency, Resource-Base View


Nowadays attaining the general and comprehensive information about customers by means of traditional methods is difficult for CEO's because of the agility and complexity of organizations. So they spend a considerable time to gather and analyze the market data and consider it according to the organization's strategy. Presenting a useful architecture that capable to diagnose the organization's advantages and disadvantages, and identify the attainable competitive advantages are the main goals of this paper. The output of such architecture can be a general exhibition of company that prepares a clear and on time comprehensive view for CEO's.

Cite This Paper

Mosahar Tarimoradi, M. H. Fazel Zarandi, I. B. Türkşen, "Hybrid Intelligent Agent-Based Internal Analysis Architecture for CRM Strategy Planning", International Journal of Intelligent Systems and Applications(IJISA), vol.6, no.6, pp.1-20, 2014. DOI:10.5815/ijisa.2014.06.01


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