Najib Zerrad

Work place: Laboratory of research and studies in management, Entrepreneurship and finance, National School of Commerce and Management, Sidi Mohammed Ben Abdellah University, Fez, Morocco

E-mail: najib.zerrad@usmba.ac.ma

Website: https://orcid.org/0000-0003-4360-6224

Research Interests:

Biography

Najib Zerrad is a professor of higher education specializing in communication and personal development at the Faculty of Sciences, Sidi Mohamed Ben Abdellah University in Fez, Morocco. He previously served as a faculty member at the National School of Commerce and Management (ENCG) in Settat, Morocco. As a certified Master Practitioner in NLP, he also works as a senior expert in personal development for a consulting firm, where he leads professional training initiatives. Throughout his academic career, he has authored numerous scholarly articles across the fields of education, communication, and self-development.

Author Articles
Crowdsourcing in Educational Contexts: Growth Dynamics and Scientific Perspectives

By Kamal Bouachri Najib Zerrad Lhoussaine Alla

DOI: https://doi.org/10.5815/ijmecs.2026.04.12, Pub. Date: 8 Aug. 2026

Crowdsourcing is a distinct innovation strategy that invites contributions from external actors and represents a key form of collaborative innovation. It plays a vital role in enhancing the visibility of educational institutions and supporting territorial development. Drawing on a bibliometric analysis of publications indexed in the SCOPUS database, this study seeks to examine the extent to which crowdsourcing has been adopted within educational establishments. Covering a variety of dimensions over a broad period from 1999 to 2023. This analysis provides an overview of the current state of the crowdsourcing field in relation to education. Using an extensive database, a combination of keywords and inclusion/exclusion criteria, we extracted 305 distinct articles. ScientoPy and VOSviewer were employed to explore and analyze the data raised. After a dip in 2016, a recovery in the volume of literature relating to crowdsourcing and education in educational institutions began to emerge in 2020. These results indicate the particular interest shown in the subject of open innovations in public and private institutions. The crowdsourcing theme was ranked in the top ten, with 28 publications before 2022 and a proportion of 20% between 2022 and 2023. Crowdsourcing in the academic context has been growing in recent years. However, the studies carried out in this area remain insufficient, particularly bibliometric studies analyzing crowdsourcing in educational establishments and learning in general. Practitioners and academics can take advantage of different research models in open innovation, crowdsourcing and education. Ultimately, this work aims to guide researchers and practitioners by mapping the current dynamics and major trends shaping this field. 

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