Work place: VIT Business School, Vellore Institute of Technology, (Deemed to be University) Vellore, India
E-mail: shahrukh.saleem@vit.ac.in
Website: https://orcid.org/0000-0003-2949-6188
Research Interests:
Biography
Shahrukh Saleem is an Assistant Professor of Finance, Accounts and Economics Division at VIT Business School, Vellore Institute of Technology (Deemed to be University), India. He is an alumnus of two prestigious Central universities viz Pondicherry University and Aligarh Muslim University (AMU) in India. He holds an interdisciplinary Ph.D in Banking Technology from Pondicherry University.He allso holds dual master degrees in Business Administration and Commerce from Pondicherry University. As an Academician and an avid researcher for almost a decade his research interests are in the area of Sustainable Finance, ESG compliaance, Financial Crisis, Banking Stability, Climate Finance, Green Banking, Taxation Suataimnable Agriculture,Behavioural finance, energy economics and Fintech. He has published research papers in ABDC, Scopus, UGC Care and other peer reviewed journals.
By Arivazagan Jayabalan Shahrukh Saleem Prem Kumar Sudalaimuthu Shanmugam
DOI: https://doi.org/10.5815/ijieeb.2026.02.10, Pub. Date: 8 Apr. 2026
The rise of FinTech lending in India has transformed credit access, yet studies examining customer experiences with artificial intelligence (AI)-enabled FinTech lending platforms remain limited. This study investigates the key drivers of user experience and the evolving sentiment toward AI-enabled lending platforms by analysing online reviews from 2017 to 2024 using LDA topic modelling and lexicon-based longitudinal sentiment analysis. Twelve key topics emerged, revealing significant negative sentiment around customer support, eligibility checks, documentation, repayment, and app trustworthiness. In contrast, app usability and interface design maintained strong positivity, while loan approval and disbursement processes saw declining sentiment. Despite these pain points, overall user experience remained positive, indicating that the perceived benefits such as speed, efficiency, and convenience provided by these platforms outweighed concerns like high interest rates, privacy risks, and poor customer service. The findings highlight a nuanced balance between technological advantages and operational shortcomings, offering insights for improving AI-enabled lending platforms.
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