Y. Chitra Rekha

Work place: NBKR Institute of Science and Technology, Tirupati, India

E-mail: drycr@nbkrist.org

Website: https://orcid.org/0009-0000-0393-7526

Research Interests:

Biography

Y. Chitra Rekha, Assistant Professor in the Department of Management Studies at NBKR Institute of Science and Technology, Vidyanagar, Andhra Pradesh, India. Research focuses on Human Resource Management and Organizational Behaviour. Co-authored works such as Dynamics of Organizational Behaviour: Insights and Strategies for Success, providing valuable insights into organizational dynamics and management practices.

Author Articles
Enhancing Employee Engagement through Machine Learning: Insights from K-Means Clustering Analysis

By Hemanth Kumar Tummalapalli G. Kamal Y. V. Naga Kumari J. N. V. R. Swarup Kumar Y. Chitra Rekha

DOI: https://doi.org/10.5815/ijeme.2025.06.02, Pub. Date: 8 Dec. 2025

This study provides insight into how machine learning methods, in particular k-means clustering algorithm could contribute to greater degree of employee engagement in the businesses. Using Work-Life Balance, Environment Satisfaction and Job Satisfaction found in employee survey data as an illustrative lens of the engagement phenomenon, patterns are identified that differ from traditional perspectives with implications for organizational actions. The study categorizes workers in clusters and identifies the significant gaps of satisfaction among them, using k-means clustering. Logistic regression analysis is used for the prediction of attrition risk, which also helps in determining factors responsible behind employee retention. The findings reveal the importance of understanding such facilitators to generate targeted interventions and strategies that foster a positive work environment and improve organisational performance. This approach ensures less attrition risks, and better job satisfaction leading to greater overall organisation productivity / wellbeing.

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