Anik Hanifatul Azizah

Work place: Universitas Esa Unggul, Jakarta, 11510, Indonesia

E-mail: anik.hanifa@esaunggul.ac.id

Website:

Research Interests:

Biography

Anik Hanifatul Azizah is currently a lecturer in the Information System Department at Esa Unggul University, Indonesia. She obtained her Master’s degree in Information Management from the National Taiwan University of Science and Technology. She also holds the position of Head of the Information System Department. Her research interests include IT Adoption, e-government, e-voting, IT governance, risk management, and Information Technology Management. She can be contacted at the Department of Information System, Esa Unggul University, Indonesia.

Author Articles
Application of Multi-Attribute Utility Theory in a Decision Support System for Selecting the Best Budget Hotels in Samarinda

By Anik Hanifatul Azizah Heny Pratiwi Reza Andrea Achmad Afandi Sri Rakhmawati Dewi Safitriani Nurhasanah Nurhasanah

DOI: https://doi.org/10.5815/ijitcs.2025.05.03, Pub. Date: 8 Oct. 2025

This study addresses the challenge faced by tourists, companies, travel agents, and tourism agencies in selecting the ideal hotel in Samarinda, given the variety of available options. The city boasts numerous hotels with differing facilities, room types, rates, and locations, which can complicate decision-making without adequate information. To provide a solution, this research introduces a Decision Support System (DSS) that employs the Multi-Attribute Utility Theory (MAUT) method for hotel assessment. By evaluating hotels based on key attributes like price, amenities, service quality, and location, the system offers a comprehensive, objective approach to determining the best affordable hotels. The study contributes significantly to the hospitality sector by presenting a practical tool that simplifies the hotel selection process and ensures that choices align with the preferences of the visitors.

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