Work place: Faculty of Applied Mathematics, National Techincal University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine
E-mail: chertov@i.ua
Website: https://www.researchgate.net/profile/Oleg-Chertov
Research Interests: Pattern Recognition, Information Security, Network Security, Data Mining
Biography
Oleg Chertov
Doctor of Science, Professor
Faculty of Applied Mathematics,
National Techincal University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine
Research Interests: Data Science, Pattern Recognition, Information Technology, Information Security, Algorithms
By Oleg Chertov Valerii Buslaiev
DOI: https://doi.org/10.5815/ijitcs.2025.04.05, Pub. Date: 8 Aug. 2025
The rapid growth of the video game industry and its reliance on digital distribution have created new opportunities for data-driven sales forecasting. Social media platforms serve as influential environments where consumer sentiment, trends, and discussions impact purchasing behaviors. This study examines the potential of using sentiment analysis of social media data to predict video game sales. While traditional sales forecasting models mainly depend on historical sales data and statistical techniques, sentiment analysis offers real-time insights into consumer interest and market demand. This paper reviews existing research on video game sales prediction, the application of sentiment analysis in the gaming industry, and sentiment-based forecasting models in other domains. The findings highlight a significant research gap in applying sentiment analysis to video game sales forecasting, despite its demonstrated efficacy in related fields. The study emphasizes the advantages and challenges of integrating sentiment analysis with traditional forecasting methods and proposes future research directions to enhance predictive accuracy.
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