Thitirath Cheowsuwan

Work place: Business Computer, School of Information and Communication Technology, University of Phayao, Payao, 56000 Thailand



Research Interests: Computer systems and computational processes, Computer Architecture and Organization, Data Structures and Algorithms, Algorithm Design, Analysis of Algorithms, Program Analysis and Transformation


Thitirath Cheowsuwan received the BA (General Management) degree from the Valaya Alongkorn Rajabhat University, Ayutthaya, Thailand, in 1994, both the MBA (Business Administration) and the M.Sc. (Information Technology) degrees from the Naresuan University, Phitsanulok, Thailand, in 1999 and 2003 respectively, and the PhD. (Computer Science) degree from Devi Ahilya Vishwavidyalaya, Indore, Madhya Pradesh, India, in 2008. Since 2011, she has been with the School of Information and Communication Technology, University of Phayao, Payao, Thailand, where she currently holds a faculty post of Associate Professor, and also currently as the Dean of the School of Information and Communication Technology, University of Phayao.

Author Articles
System Design of Supply Chain Management and Thai Food Export to Global Market via Electronic Marketing

By Thitirath Cheowsuwan Sudarat Arthan Supan Tongphet

DOI:, Pub. Date: 8 Aug. 2017

This paper presents the electronic marketing application for users involved with the food industry in Thailand. The purpose of this research is to study and develop the supply chain management and the Thai food export to global market. Moreover, this project will improve the knowledge entrepreneurship in this industry to export the food products to the world market through the electronic marketing system. This research will be focused in the two provinces of Thailand that are Phrae and Phayao. The sample group of this research includes the food export manufacturers, the raw material suppliers, and the family business trainees. The research methodology exploits the system development process with the cycle of information system development. The process will develop all fundamentals of the system in every part, which are analysis, design, development, installation, performance testing, and user’s application training. According to the study, the sample users demand the chain management system to produce and export their products. The reason is that they need a tool to assist all sectors of stakeholders; upstream, midstream and downstream. As the results, the proposed system provides functionality that covers the needs of all stakeholders, which are the raw material suppliers, the customers (franchise and restaurant), and the managers (manufacturing, procurement, inventory, restaurant, and sales). From the system's efficiency evaluation by our sample group, the proposed system has been given a satisfied result of system performance from all users: the food export manufacturers (good: = 3.64), the raw material suppliers (good: = 3.63), and the family business trainees (good: = 3.63).

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The Strategic Performance Measurements in Educational Organizations by Using Balance Scorecard

By Thitirath Cheowsuwan

DOI:, Pub. Date: 8 Dec. 2016

The Balanced Scorecard has been adopted as a management and measurement system around the world. It is adopted as a measure to assess the efficiency of an organization’s activities. The Balanced Scorecard measures four dimensions of organizational activities – internal processes, financial, external customers and learning and growth perspective. These focus on critical issues impacting modern business organizations that are the effective measurement of corporate performance and evaluation of the success of implementation of corporate strategy. This study explores the Balanced Scorecard as applied in higher education through a case study of the, School of Information and Communication Technology, Phayao University. This study seeks to explore the application of the Balanced Scorecard as a measurement system and its effectiveness in organizational evaluation within the School. In identifying a strategy to implement the Balanced Scorecard within the School each dimension is considered such as internal processes, financial, internal customer and learning and growth. This research began by examining practices in place and linking them to a Balanced Scorecard approach. The intention is being to identify administrative and tracking systems for performance measurement within the School. A model is then identified to collect data across the dimensions of the balanced scorecard, and performance criteria identified. In implementing this phase scores will be associated with performance within the four dimensions. This will enable an evaluation of the model, contribute to software improvement and assist users in conducting accurate and effective strategic planning. It is then hoped to implement the model within the School in strategy plans and operation of the School to improve the assessment of the performance, and identify areas of improvement and change that is desirable.

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