Deepak Kumar Gupta

Work place: UCD Michael Smurfit Graduate Business School, Dublin, Ireland



Research Interests: Digital Library, Digital Marketing


Deepak Kumar Gupta has degrees in Master of Science in Business Analytics (2017) from UCD Michael Smurfit Business School, and Bachelor of Technology in Computer Science & Engineering (2013) from Guru Gobind Singh Indraprastha University Delhi, India. He has over 4 years of experience in Digital Analytics and Business Intelligence. He is Co-Founder of Reckon Analytics (, a marketing automation platform based in Ireland.

Author Articles
Credit Risk Prediction Using Artificial Neural Network Algorithm

By Deepak Kumar Gupta Shruti Goyal

DOI:, Pub. Date: 8 May 2018

Artificial neural network is an information processing system which is influenced by the human brain and works on the same principles of the biological nervous system. They possess the ability to extract meaning from complex and intricate data, by detecting trends and extracting patterns from it. This paper illustrates the ability of neural network model and linear regression model constructed to predict the creditworthiness of an application accurately and precisely with minimal false predictions and errors. The results are shown to be similar for both the models, thus, models are efficient to use depending on the type of application and attributes.

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