P. Sreeramana Aithal

Work place: Institute of Management & Commerce, Srinivas University, India.

E-mail: psaithal@gmail.com

Website: https://www.researchgate.net/profile/Sreeramana-Aithal

Research Interests: Electronic Business, Management, Business & Economics & Management, Information Technology Management, E-learning experience management, Higher Education


Prof. Dr. P. S. Aithal is belonging to Udupi, India, born on 04/04/1966. He has M.Sc. in Physics from Mangalore University, India, M.Sc. in E-Business from Manipal University, India, M.Tech. in Information Technology from Karnataka University, India, Ph.D. in Physics from Mangalore University, India, and Ph.D. in Management from Manipal University, India. His major fields of study are the characterization of nonlinear optical materials, optical solutions, e-commerce and mobile business. He has two years postdoctoral research experience at Physical Research Laboratory, Ahmedabad, India and one-year postdoctoral research experience at CREOL, University of Central Florida, USA, in the field of Characterization of nonlinear optical materials. He has about 22 years teaching experience both at UG and PG level in Electronics, Computer Science and Business management. Currently, he is working as PRINCIPAL at Srinivas Institute of Management Studies, Mangalore, India. He has published more than 100 research papers in peer-reviewed journals and two textbooks on physics and Electronics for Engineering students. He has the research interest in Nonlinear optical absorption, Optical Phase Conjugation, Photorefractive materials, ebusiness, m-business, ideal business, and nanotechnology business Opportunities. Dr. Aithal is the member of World Productivity Council, U.K., the member of Strategic Management Forum, India, the member of Photonics Society of India, CUSAT, Cochin, senior member of IEDRC.org, Singapore.

Author Articles
ABC Model of Research Productivity and Higher Educational Institutional Ranking

By P. Sreeramana Aithal Suresh Kumar P. M.

DOI: https://doi.org/10.5815/ijeme.2016.06.08, Pub. Date: 8 Nov. 2016

Institutional Ranking has become a common practice in higher educational institutions, and business schools are the most benefitted by such ranking announced worldwide based on various ranking criteria. The ranking is usually based on pedagogy, placement, research output, faculty-student ratio, international linkage, management of technology etc. In this paper, based on six postulates, we have argued and analysed why the performance of higher educational institutions should be based on sole criteria of Institutional Research Performance (IRP). We have developed a model of measuring research productivity for higher educational institutions based on calculating institutional research index and weighted research index. The institutional research productivity is calculated using a metric which consists of three institutional variables and one parameter. The three variables identified are the following: Number of Articles published in peer reviewed journals (A), Number of Books published (B), and Number of Case studies and/or Book Chapters (C) published during a given time of observation. The parameter used is a number of full-time Faculty members (F) which remains constant during a given period of observation. A framework for institutional ranking based on institutional research productivity by considering calculated Institutional Research Index is also developed which can be used to give grades to higher educational institutions. Further, the model is tested by making use of case example of two best Business Schools from the USA and two best Business Schools from India. The value of research index and weighted research index are calculated for these institutions and observed variation of research productivity during last four years is also studied and discussed.

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Nanotechnology Innovations and Commercialization-Opportunities, Challenges & Reasons for Delay

By P. Sreeramana Aithal Shubhrajyotsna Aithal

DOI: https://doi.org/10.5815/ijem.2016.06.02, Pub. Date: 8 Nov. 2016

Innovations in nanotechnology are making a revolution in manufacturing and production, creating new materials and products through novel processes for commercial applications. New products based on nanotechnology with novel characteristics are continued to grow and benefit the society. Being general purpose technology, nanotechnology is expected to support all fields of the society, but some fields like medicine, energy, environmental remediation, robotics, manufacturing, commerce, and space exploration are expected to undergo explosive developments. In this paper, we made a detailed analysis of advantages, benefits, constraints, and disadvantages of progress in nanotechnology for the society and discussed the reason for the failure of estimated timeline for realizing various generations of progress and proposed a modified timeframe for anticipated nanotechnology innovations. Based on the business perspective, we have developed a nanotechnology products/services commercialization model and discussed the opportunities for nanotechnology commercialization. The paper also contains a detailed analysis of common commercialization challenges faced by nanotechnology firms including time lag, the valley of death, lack of infrastructure, lack of a standard for evaluation, bureaucratic delays, the dearth of funding, and lack of trained professionals, brand image, and public support. Finally, we have mentioned how the various corporate business strategies can be used in the successful business of nanotechnology products and services.

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