Research on Marketing Cooperation System Based on Multi-Agent Services Aggregation Driven by Requirement

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Hong ZHOU 1,* Yanran XIE 1 Chengtong YANG 1

1. Management School of Jinan University, Guang Zhou, China

* Corresponding author.


Received: 16 Aug. 2010 / Revised: 14 Sep. 2010 / Accepted: 3 Oct. 2010 / Published: 8 Nov. 2010

Index Terms

Marketing, Multi-Agent, Web Service, Aggregation, System


The web service has great significance and value since it represents a large industrial sector and huge trade interests, but the function of a single web service is too small to satisfy the need of service requestor, so it is necessary to combine a mount of simple services to satisfy the complex and dynamic requirement in practice, then the problem of web services composition is one of the research hotspot. This paper generalized the primary interaction processes between enterprise and customer in marketing, encapsulated the special function for marketing works as the agent, and considered the marketing as the cooperation process of agents focusing on requirements, and based on that a multi-agent based marketing cooperation system (MAMCS) is established and the agent ontology is designed according to JADE, finally the negotiation mechanism is built. The method of multi-agent services aggregation driven by requirement supposed in this paper can improve the utilizing effect of service, reduce the difficulty of services composition, and realize the automatic purpose of services composition. Moreover, by combining the merits of agent technique the initiation and intelligence of the services are improved, that safeguard the best interests of the service providers due to they have an option on requirements.

Cite This Paper

Hong ZHOU, Yanran XIE, Chengtong YANG, "Research on Marketing Cooperation System Based on Multi-Agent Services Aggregation Driven by Requirement", International Journal of Modern Education and Computer Science(IJMECS), vol.2, no.1, pp.57-64, 2010. DOI:10.5815/ijmecs.2010.01.08


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