Mining for Focus and Priorities in Donald Trump and Hillary Clinton’s Daily Tweets during the 2016 U.S. General Elections

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John N. Malala 1,* Osabuohien P. Amienyi 2

1. University of Central Florida/Nicholson School of Communication, Orlando, 32816, USA

2. Arkansas State University, Department of Media, Jonesboro, 72467, USA

* Corresponding author.


Received: 10 Dec. 2017 / Revised: 5 Jan. 2018 / Accepted: 17 Jan. 2018 / Published: 8 Mar. 2018

Index Terms

Twitter, Donald Trump Tweets, Hillary Clinton, American Politics, Social Media Politics, U.S Presidential Elections


This study presents the results of a content analysis of 2476 tweets posted by Hillary Clinton and Donald Trump during the 2016 presidential election following their official nomination by their respective political parties. The study sought to determine whether the candidates used a focused campaign strategy in their tweets, and whether the tweets revealed priorities based on their focus and the time of the day they were posted. The results show that Clinton posted more tweets, had a more focused campaign than Trump during the same time frame.

Cite This Paper

John N. Malala, Osabuohien P. Amienyi, "Mining for Focus and Priorities in Donald Trump and Hillary Clinton’s Daily Tweets during the 2016 U.S. General Elections", International Journal of Information Technology and Computer Science(IJITCS), Vol.10, No.3, pp.1-8, 2018. DOI:10.5815/ijitcs.2018.03.01


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