An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

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CHEN Xiang-Bing 1,* XIAO Kai 2

1. School of Economics and Management, Beijing University of Posts and Telecommunications, BeiJing, China

2. School of Management, Wuhan University of Science and Technology, WuHan, China

* Corresponding author.


Received: 27 Apr. 2012 / Revised: 21 Jun. 2012 / Accepted: 2 Aug. 2012 / Published: 29 Aug. 2012

Index Terms

Price dispersion, online retail commodity, product levels


This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.

Cite This Paper

CHEN Xiang-Bing,XIAO Kai,"An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels", IJEM, vol.2, no.4, pp.54-58, 2012. DOI: 10.5815/ijem.2012.04.07 


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